The objective of the class is the understanding of the theoretical principals behind the semiotics of visual language and the practical application of the acquired knowledge. The classes are organized around a series of lectures and practical exercises aimed at developing visual messages based on visual signs.
Specific objectives:
‣ The understanding of the general semiotic principles behind visual language;
‣ The understanding of the formal and conceptual strategies behind visual language;
‣ The understanding of the vocabulary of visual language;
‣ The understanding of the syntax of visual language;
‣ The understanding of the elements of the creative process;
‣ The introduction to a practical work methodology;
‣ The practical application of theoretical knowledge.